Eyeshadow seems like the most straightforward makeup product — just swipe on the lids and you’re done. However, with different pigments and bold colors, we all make mistakes every now and again. I’ve compiled the most common mistakes and how to avoid them.
1. SKIPPING THE PRIMER STEP.
Using eyeshadow primer is an essential step. I think the biggest mistake women make is they don’t wear a primer or a cream shadow or some type of base before they apply a powdered eyeshadow. Primer has many purposes. It can moisturize dry lids, it helps shadow stay on longer, and it acts like a magnet to stop loose shadow from falling on your cheeks. If you don’t want to purchase a separate product to put in your makeup kit, you can use any eye cream as a pseudo-primer.
2. FORGETTING TO BLEND.
Blending different colors — one or two on the lid and another on the brow bone — creates a gorgeous finish. But if there is a harsh line between each color, it looks sloppy and undone. Make sure to blend each shade into the next with a shadow brush.
3. USING ONLY THE APPLICATORS THAT COME WITH THE EYESHADOW.
Most eyeshadows come with handy mini applicators, making it easy to apply on the go. However, for a truly blended finish, you should use a makeup brush. A sponge tip applicator provides a lot of pigment at once while a brush allows you to gradually add product and blend as you go.
4. USING ONLY ONE BRUSH
It is not advisable to use only one brush for your eyeshadow as the pigment often stay on the brushes and can be washed clean after applying one shadow but for time saving purposes, it is advisable to use different brushes for the different colours you wish to apply.
5. APPLYING TOO MUCH BELOW THE EYE
Be careful to dab shadow only on the lower lash line and not any farther down. Any additional product drags down the look and makes the eye appear tired.
6. APPLYING EYESHADOW AFTER CONCEALER
Always apply your eyeshadow before your under eye concealer. If not, the shadow will fall all over the eye area and undo all your hard work. When dabbing concealer on the under eyes, place it just below the lower lash line.
7. USING SHIMMERY SHADOWS ON AGING LIDS
Because of their light-reflecting properties, frosty shadows draw attention to wrinkles and creepy lids. Leave the sparkly shades to the younger ones and choose more flattering matte or satin finish products instead.
8. SKIPPING LINER AND MASCARA
Eyeshadow doesn’t do it all; the eye also needs some contrast. Dark mascara and eyeliner frame the shape (creating an outline) while the shadow brightens and opens up the eye.